E-COMMERCE
JustShoes
Curated online shoe retail store with smart product discovery and seamless checkout.
E-Commerce
CATEGORY
Design & Engineering
ROLE
3
TECHNOLOGIES
Live in Production
STATUS
Design & Engineering, end to end — DefoxAI scoped, designed, and built JustShoes as a e-commerce product.
A curated retail brand needed an online store that felt as considered as its product selection, not a generic template storefront.
We focused the build on product discovery and checkout — the two moments that actually decide whether a visitor buys — rather than spreading effort thin across every possible storefront feature.
A retail storefront with tailored product discovery flows and a streamlined checkout, built to match the brand’s curated positioning rather than a default e-commerce template.
Bubble
E-Commerce
Retail
A live, functioning storefront the brand uses to sell today.
- A live, functioning storefront the brand uses to sell today
- Discovery and checkout treated as the two moments that decide a sale